The balloons will mark the number of people who died in the UK in just one year as a result of work-related journeys and will be launched above the HQ of UK road safety organisation, the TTC Group, this Thursday 17 September as part of a campaign to encourage the business world to help cut workplace road deaths and injuries.

With the Government’s latest statistics on employee road deaths to be published on 24 September, Lord Jones will talk about how company bosses can protect 'the bottom line' while helping to save lives at the same time.

The candid cross bench peer, a former UK Director-General of the Confederation of Business and Industry (CBI), will join road safety campaigners and the legal world to raise awareness about road safety among company bosses who employ staff to drive on business.

Joining the road safety campaign at 10:30am to 1pm in Telford, Shropshire, are firefighters who will show how they rescue hundreds of people each year by cutting free a business manager from a wrecked car.

Alan Prosser, director of the TTC Group, which educates 320,000 road users each year to cut casualties, said they were launching the campaign to show the business world how they can easily adopt measures to minimise the dangers on the road for their staff while cutting costs at the same time. 

“Ever year there are more than 500 deaths and thousands of people injured driving at work. Nearly all these casualties are preventable and it’s costing companies millions. The human cost is incalculable,” added Prosser.