Kia has introduced the ‘Kia Business Service Promise’, designed to help fleets get more out of the company’s dealer network when it comes to servicing.

Kia is offering a parts discount, reduced oil and MOT costs and free vehicle health checks for fleets and businesses

Available across all of Kia’s 192 dealer partners in the UK, the initiative will enable fleets to benefit from labour rates on servicing of just £49 plus VAT. In addition, discounts on parts, MOTs for £35 and a free vehicle health check on every visit come as part of the package.

The Kia Business Service Promise is not subject to a subscription and is open to any qualifying fleet customer. The manufacturer says vehicles will be appraised via an automated service booking system.

In addition, there is a ‘no-quibble’ policy to keep fleets mobile, in the event of a car being taken off the road for a warranty issue. In this case, Kia will put the driver in a like-for-like vehicle (where possible) or support with hire car costs.

“Fleets traditionally miss out on all the benefits associated with main dealer servicing, because there is a fear that they’re more expensive or that they’re mainly focused on retail customers,” said John Hargreaves, general manager for fleet and remarketing, Kia UK. “That means fleets miss out on Kia-trained service technicians, genuine parts and maximum residual values.

“The Business Service Promise is multi-faceted in its approach, offering businesses several reasons to maintain their vehicles at a Kia dealership,” he added. “Firstly, the highly competitive labour rates ensure Kia dealerships don’t cost a premium over alternatives. Secondly, fleets can be reassured by fixed costs for typical repair work, as well as that their driver will be kept on the road with our no quibble policy for any warranty work. As a consequence of choosing our Business Service Promise, fleets will also benefit from a main dealer service and repair history, which helps with improved residual values.”

Hargreaves said that while the Promise would cost Kia, it was well worth the investment and helped “complete the ownership experience”. He also highlighted that it enabled Kia to stay competitive and keep products in the network, helping to maintain residual values.