Alphabet has appointed Jo Ewen to lead new business activities for corporate, SME direct and public sector under the newly created role of general manager for new business direct sales.

Joanne Ewen, Alphabet general manager for new business direct sales

Ewen was most recently brand director for LeasePlan Go and has also held roles at the RAC, Europcar, FMG and TR Fleet.

In her new role – created following the recent reorganisation of Alphabet’s commercial operations, she will report directly to recently appointed chief commercial officer Simon Carr and will be responsible for a team of 17 people based at Alphabet’s Farnborough headquarters and all around the UK.

Carr commented: “Jo will play an instrumental role in driving forward our commercial and new business sales activities into 2018 and beyond. Speaking on behalf of the UK executive team we are delighted to have secured someone of Jo’s calibre, talents and experience for this important role.”For more of the lates industry news, click here.