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Iron Mountain sees long-term fleet benefits following driver safety programme with GreenRoad

Rory Morgan, national logistics general manager for Iron Mountain, had already been told by the company’s insurers, Zurich, that unless action was taken to reduce claims, its premiums would rise substantially.

As a result the company implemented various fleet risk management initiatives such as online driver risk assessments before signing up for a free trial of GreenRoad driver performance management in 2010.

The initial pilot delivered remarkable results, including an 80% reduction in risky manoeuvres and incidents. Furthermore, over a ten-month period in 2010, Iron Mountain submitted just three minor insurance claims and its average MPG increased by 14%.

Based on this, Morgan secured support to deploy GreenRoad across the entire UK and Ireland fleet, which comprises 360 vehicles.

The results have been particularly impressive. In 2007 incidents cost the company £900,000. By 2011 this cost had gone down to £500,000. Iron Mountain’s reported road incidents reduced by 71% and the cost of claims was cut by 43% in just two years. Morgan calculates that the driver-safety initiatives have saved Iron Mountain £1.9 million over three years.

Furthermore in 2011, Zurich reduced Iron Mountain premiums by 14%. This was continued throughout 2012, with a further reduction of 8% granted in 2013.

The benefits are not just financial and Morgan says the company has seen a substantial culture change, from management down through the entire organisation. This was achieved by engaging staff in the programme and rewarding good driving as well as targeting actual driver behaviour.

And the company has won an array of industry awards for its efforts including several from road safety charity Brake, such as the Safer Vehicles 2012 Award for safely initiatives and successes. The icing on the cake came at the end of 2012 when Morgan was presented with the prestigious Prince Michael International Road Safety Award.

Morgan commented: ‘Over the past four years, we have strived to attain operational excellence and minimise the possibility of incidents through best practice and training. We are immensely proud that the effort of our team has been recognised with the prestigious Prince Michael International Road Safety award.’

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.