Cox Automotive has smashed its annual fundraising target with the help of an epic 874-mile drive from John O’Groats to Land’s End that’s raised more than £3,500 for Shelter.

Fundraisers organised by Cox Automotive have brought in thousands for Shelter in the UK and the Red Cross in Continental Europe

The automotive services provider set a target of £25,000 back in May and has already reached a total of £29,413 – with more to come.

The road trip was the final of several fundraisers organised by Cox Automotive in 2023 – which have brought in thousands for Shelter in the UK and the Red Cross in Continental Europe. The events have included, among other things, a team member sleepout, an LCV charity auction, a mountain climb, a danceathon and a trek by Cox Automotive staff.

The wintry driving challenge was carried out by fleet manager Greg Elcock and colleague Kelly Lane, who were granted three days off work to do the challenge over two days just before Christmas. The car, a well-used Ford Mondeo donated by Hendy Group, was eventually auctioned at Manheim Shotts for £750 following the 17-hour journey.

The John O’Groats to Land’s End road trip was the last of several fundraisers organised by Cox Automotive in 2023

Elcock said: “It was an exhausting drive but extremely worthwhile, when we got to Land’s End at night it was a little scary as there were no road markings or cat’s eyes.

“There were lots of tourists there asking us what we were up to. Several donated cash on the spot. The amount raised is just incredible, much more than we hoped for. A big thanks to everyone for donating and especially to Hendys for gifting us the Mondeo.”

Sarnjit Kaur, chief people officer – international at Cox Automotive, said: “Last year, we set our sights on a new charity focus, to help end homelessness. That’s why we’ve chosen to support Shelter in the UK and the Red Cross in Europe.

“The drive and determination to raise this money, the variety of events organised and the will to succeed set Cox Automotive people apart. They’ve organised sleepouts, charity auctions and even climbed mountains. Our people have well and truly made their mark and I couldn’t be prouder of each team member who has taken the time to support these incredible causes.”