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Hyundai unveils new Genesis flagship model

The model is named EQ900 in Korea and goes on sale there early next month but its launch in other markets, including the UK, is still under consideration according to a company spokesperson.

Hyundai added that the G90 gives an insight into the Genesis brand’s design language and future direction.

Woong-Chul Yang, head of Hyundai Motor R&D Center and vice chairman of Hyundai Motor, said: “Genesis’ new large luxury sedan G90 will deliver a concept of ‘New Luxury’ to our customers. The G90 sits at the pinnacle of the Genesis brand and demonstrates how we apply our human-centered values to give our customer true satisfaction in every aspect of the vehicle ownership experience.”

Hyundai said the model will focus on ‘human-centered’ technology combined with engaging driving dynamics, and will bring world-best safety features and technological innovations “to set itself apart in the luxury market”.

G90 also showcases the Genesis brand’s ‘Athletic Elegance’ design language under the new Prestige Design Division.

As announced last week, the new Genesis brand will initially go on sale in the Korean, Chinese, North American and Middle Eastern luxury car markets, and will be rolled out to Europe and other parts of Asia as the model range expands. Six models will be offered, badged with a wing-type emblem and using a new alphanumeric naming system.

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.