Hyundai UK introduces “Star Rating” system for dealers
The customer recommendations and reviews, which focus on each of our dealers’ sales & service offerings, will be collected as part of Hyundai’s continuous independent Customer Satisfaction survey which asks the opinions of over 60,000 customers per year. They feature prominently on the dealer website homepage and also in the “dealer locator” section of hyundai.co.uk
The dealer star rating will be an average of all customer recommendations received over a 90-day period, ensuring all customers have an up-to-date view of their chosen dealer’s performance.
Commenting on the new incentive, Tony Whitehorn, president & CEO of Hyundai Motor UK, said: ‘Owner and customer reviews are quickly becoming a significant part of any consumers’ research – whether purchasing a product or a service. We already carry Reevoo ratings alongside all of our products on hyundai.co.uk. and now we are introducing a similar system with our dealers.
‘Having access to these types of independent reviews really helps us to improve our customer experience as we are actively helping to provide the type of information that our customers require to make an informed decision – whether buying or owning a car. These reviews also benefit Hyundai and our Dealer Partners, as it gives us real insight about what our customers really think. From this feedback, we can then identify areas for improvement across our business.'
The ratings system is currently available for 18 dealers, and will be rolled out across the entire dealer network by January 2015.