Hyundai targets top five sales spot
The prediction follows a record 2014, where the company sold 82,159 units in the UK – the first time a Korean manufacturer has exceeded 80,000. But, Whitehorn explained, new product is going to be the only way to continue to grow during 2015, and its sales plans are bolstered by the new i20, refreshed i30 and i40, the Tucson and a small number of Genesis luxury saloons as a showcase.
This year, the company will roll out a new dealership identity with additional support and revised standards for its Business Centres, and new segments, a 70% replacement of its drivetrain line-up by 2020 and fresh design are expected to lay the foundations of ongoing growth split equally between the sectors the company competes in.
“Our short term ambition is 100,000 units, our medium term ambition is a 5% market share, our long term ambition is UK top five,” said Whitehorn. “Those are our milestones, it would be naïve to put a timing on them but what we’re trying to say is this is what we need to be doing and where we need to be going.”