Financial solutions provider Hitachi Capital UK has launched its first-ever brand marketing campaign that will also highlight the fleet services from its Vehicle Solutions division.

The ‘Meet the game changers’ campaign includes an ad for Hitachi Capital Vehicle Solutions

The four-month Game Changers campaign runs across channels including YouTube, national newspapers and key commuter hubs, and covers of Hitachi’s five business units – Consumer Finance, Business Finance, Invoice Finance, Vehicle Solutions and European Vendor Solutions.

At the centre of the integrated brand campaign are a series of YouTube adverts illustrating the impact of Hitachi’s financial solutions. The adverts focus on aspirational ‘Game Changers’ from a range of industries who strive to push their businesses to the next level.

Speaking on the campaign, Hitachi Capital Vehicle Solutions said: “The campaign is aimed very much at UK businesses that are looking for a fleet solution that removes some of the uncertainty that exists in the market and deliver efficiency.  And that’s where we excel. We’re already one of the UK’s largest leasing companies and unique in the market in that we can offer a total asset solution from design and funding, through to disposal, and we want more businesses to see what we can do to help them grow.”