The Herd Group has launched a new Herd Synergy brand to align its portfolio of fleet solutions.

The new brand reflects Herd’s ‘cradle-to-grave’ fleet mobility solution

The new brand recognises the firm’s evolution and blends three key service lines – fleet management, flexible vehicle rental and remarketing – to create a bespoke, dynamic solution for individual customers.

The move follows Herd’s transition earlier this year to Employee Ownership Trust and reflects the group’s growth and development since the business was founded in 2014. The business started out as Herd Hire and has since expanded to include several brands – Herd Business, Herd Connect and Herd Approved.

It now offers a ‘cradle-to-grave’ fleet mobility solution with services such as flexible vehicle rental, service and maintenance, vehicle tracking, accident and risk management, alongside end of vehicle life services to maximise resale values of owned vehicles.

Gemma Dickson, group sales and marketing director, said: “We’ve spent years building a unique culture which has been built on our passion for customer CARE. The Herd Synergy approach reflects the business evolution from a credible vehicle rental start-up company under the brand Herd Hire, scaling up and adding to our offerings to become a leader and no-brainer choice for any business that requires a fleet mobility solution.”