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Half of UK’s top 10 best-selling cars don’t offer standard AEB fitment

Carmakers are being urged to prioritise fitting Autonomous Emergency Braking (AEB) technology to their best-selling models to make the biggest contribution to reducing the number of crashes on our roads.

Screen shot 2016-07-07 at 11.24.34The call comes from Thatcham Research as it highlights that eight of the UK’s top ten best-selling cars now offer five-star crash protection but standard fitment of Autonomous Emergency Braking (AEB) is still only available on half of them.

The AEB analysis by Thatcham – which is available online for all carmakers and models in the UK – shows that the Mercedes C-Class has AEB as standard across its entire range, whilst the Volkswagen Golf and the Nissan Qashqai also have commendable levels of standard fitment (83% and 71% respectively) and optional availability on most other trim levels.

The safety expert added that AEB has been shown to reduce low-speed crashes by up to 40% by automatically braking to avoid a collision with another car or a pedestrian, if the driver hasn’t responded.

Chief executive, Peter Shaw commented: “It is right to acknowledge the achievements of carmakers in providing us with safe cars that offer excellent protection in the event of a crash, with eight of the top 10 best-sellers having Euro NCAP 5 star ratings. However, preventing the crash from happening in the first place now must be the focus and that starts with having AEB as standard. Prioritising fitment to the best-sellers will make the biggest contribution to reducing the number of crashes on our roads, as well as encouraging other car makers to follow suit.”

Shaw added: “Vehicle manufacturers could choose to publicly commit to making AEB standard by 2022 on all new cars sold in the UK. Twenty of the best-known car brands have already done exactly that in the United States and we’d welcome the same commitment in the UK.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.