Gofor launches driver portal for growing sal-sac client base

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Gofor is introducing a driver portal for the growing client base of salary sacrifice customers that it serves.

The new portal will provide drivers with online access to the latest EV offers

Built by BCF Wessex, the new portal will provide drivers with online access to the latest EV offers, where they can compare the different cars available to them at a salary sacrifice level that suits their circumstances.

After choosing their vehicle, Gofor’s new system will display analysis of the gross salary sacrifice, tax deductions and ultimate net salary sacrifice. Additionally, it will offer a comparison of the cost of leasing the same car privately versus salary sacrifice.

Graham Lesslie, managing director of Gofor, commented: “The new Gofor customer portal represents a real landmark for our salary sacrifice product and is the result of a significant investment from the business. We believe this positions us as a serious salary sacrifice provider using technology as an enabler for more people to access new electric vehicles.

“For Gofor, it will offer us the opportunity to manage new driver enquiries at scale and ramp up the number of salary sacrifice deals we write.”

Gofor is fast expanding in the salary sacrifice space and is currently onboarding a variety of new clients from a mixture of industry sectors, with recent successes including Welsh whisky maker Penderyn Distillery and technology business ROC Technologies.

The new customer portal is Gofor’s latest development as it moves to becoming a fully customer-centric vehicle finance and fleet management provider.

It also extends the Edinburgh-based fleet management firm’s existing arrangement with salary sacrifice consultancy BCF Wessex.

Jeff Whitcombe, director of BCF Wessex, commented: “We’re delighted to align with Graham’s vision and provide his customers with a portal which offers scheme flexibility and supports the driver. Our team has crafted a fast, flexible, integration-friendly system to help make EVs and salary sacrifice easier to comprehend.”

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Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.