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Ford Focus to retain sub £14k entry price

Prices for the new Ford Focus, in dealerships from November, will start from £13,995; the same as today’s Focus, with a £100 reduction for the top Titanium and Titanium X versions.

The new range continues to offer six trim levels, comprising Studio (from £13,995), Style (£16,795), Zetec (£18,295), Zetec S (£20,045), Titanium (£19,795) and Titanium X (£21,795).

The new Focus will debut Ford’s Perpendicular Parking, an additional hands-free parking technology to help drivers reverse into spaces alongside other vehicles, building on the Active Park Assist debuted on the current model.

Other features include Cross Traffic Alert and Park-Out Assist, which helps drivers as they exit a parallel parking space.

The new Focus will also be offered with Ford’s second-generation connectivity interface, SYNC2 (see video here), featuring a high-resolution, eight-inch colour touch screen and voice control to access audio, navigation, climate control and mobiles phones. SYNC 2’s navigation system also offers a split-screen display for the first time on a Ford vehicle in Europe.

Ford’s MyKey aid for novice drivers will also appear on the new Focus.

Ford has also announced the engine line-up, which will include a 118bhp 1.5-litre diesel engine offering a 10% fuel economy improvement with CO2 emissions reduced from 109g/km to 98g/km.

A new 1.5-litre EcoBoost engine delivers 180bhp and 200lb.ft torque – the same as the outgoing 1.6-litre unit yet with fuel economy improved by 7% and CO2 emissions reduced to 127g/km CO2.

‘The Ford Focus is the UK’s favourite family car, so the launch of the new model is an exciting time,’ said Mark Ovenden, chairman and managing director, Ford of Britain. ‘With unmatched levels of technology and impressive fuel economy, combined with Ford’s traditional driving dynamics and competitive pricing, we believe that the new car will not only delight our existing customers but also expand the appeal of the Focus brand.’

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.