The team of seven participants, including directors Martin Brown, David Blackmore and Grant Boardman, cycled more than 50 miles in four mainly uphill sections after crossing by ferry to a series of islands in and around Scotland’s North Kintyre and the Firth of Clyde.  

The event is intended to raise money for the Prince and Princess of Wales Hospice in Glasgow and was originally conceived as one man’s personal challenge to see if he could cycle a circular route around the west coast of Scotland, taking in as much sea and scenery as possible within one day.

On what was one of the hottest days of the year so far, the challenge began at 8.00am and finished at 4.30pm, culminating in a reward of fish and chips for all participants.

‘It was a very physically demanding challenge with hills that seemed never ending,’ said managing director, Martin Brown.

‘But it was worth it for the breathtaking scenery and the knowledge that we were raising money for a good cause and for one of our recognised charities,’ he added.

This latest event is one of a number that Fleet Alliance has participated in as part of its hugely successful corporate social responsibility programme, Fleet Alliance Loves, which has raised more than £100,000 for charity over the last five years.

The company already has its next major charity event planned for August, when it will again be supporting the Prince and Princess of Wales Hospice at a charity “It’s a Knockout” event at Glasgow Green.