Fleet Alliance has discontinued its Intelligent Car Leasing (ICL) brand, which specialised in consumer leasing.

Fleet Alliance CEO Andy Bruce: “Our core competency is in providing outstanding levels of fleet consultancy, fleet management and salary sacrifice provision.”

The fleet management and leasing specialist said it wanted to focus all its efforts on the company’s core B2B channels of SME and corporate fleets along with its salary sacrifice activity.

Customers of Intelligent Car Leasing have been transferred to Fleet Alliance where they will receive the same levels of service.

Intelligent Car Leasing was born in 2013 when consumer leasing was on the rise and the car market reached a five-year high at 2.3 million.

But with the fall in private registrations post-Covid, along with the rise of the fleet sector boosted by the popularity of electric cars, Fleet Alliance said it wanted to focus fully on its core markets.

Andy Bruce explained: “Our core competency is in providing outstanding levels of fleet consultancy, fleet management and salary sacrifice provision. All these markets are growing for us at pace as companies seek to decarbonise, and we have decided that is where all our focus should lie.”

He added that the while Intelligent Car Leasing had made a positive contribution over the years, it increasingly didn’t fit with the firm’s central proposition as a sustainable mobility provider.

Bruce said that battery electric vehicles (BEVs) and plug-in hybrids (PHEVs) now made up a record 82% of new car orders at Fleet Alliance – a figure expected to rise to 90% during 2025.

That’s significantly up compared to the UK new car market as a whole; SMMT figures show BEVs accounted for 25.3% of new car registrations in February while PHEVs took an 8.7% share.

“Companies are making great strides as they pursue their Environmental, Social and Governance agendas,” added Bruce.

“As a sustainable mobility business, we need to be in a position to respond and enable that transition to low-carbon transport. Concentrating fully on this business is the right thing to do, which means dropping our interest in the Intelligent Car Leasing brand.”

Bruce added that existing ICL customers would still benefit from leading levels of service under the move.

He went on: “Whilst we’re retiring the ICL brand and closing it to new business, we intend to maintain our relationship with the many customers we’ve looked after over the years and will continue to offer them compelling offers and great service under the Fleet Alliance brand.”