Fewer than one in four would trust self-driving technology

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Fewer than one in four (23%) people say they would happily travel in a fully self-driving car, according to new research from Startline Motor Finance.

The research shows limited enthusiasm from consumers for fully autonomous cars

Its February Used Car Tracker also found that 37% don’t trust the technology, while 24% don’t believe the Government and car makers would wait until completely autonomous cars really work before introducing them.

The research was carried out following the Government’s recent announcement that it was introducing a new Automated Vehicles Bill to make it easier for self-driving cars to be used on UK roads, and was also investing £18.5m in funding for 13 different projects focusing on self-driving technologies, products and services.

Paul Burgess, CEO at Startline Motor Finance, said: “Carmakers and other companies have invested billions in fully self-driving technology during recent years but our research indicates that, even if they were able to bring an effective product to market and the law allowed them to introduce it, there would be limited enthusiasm from consumers.

“Perhaps the most damning finding is that fewer than a quarter of people trust the Government and manufacturers to wait until the technology works before selling it. This might be the result of quite widespread reporting about a series of accidents, especially in the US, some of which have resulted in deaths.”

He added that while there might be more enthusiasm for various types of semi-autonomous technologies that are making their way to market, for example those that automate motorway driving, there was little support for giving complete control to the car itself.

However, while the Startline Used Car Tracker shows a great deal of suspicion about self-driving, only 18% of those surveyed believed that humans were ultimately better drivers than the technology.

Burgess elaborated: “This is quite a nuanced finding. If the biggest part of our research shows that people don’t trust self-driving cars, this question shows that they perhaps rate human drivers even lower. Maybe they want the technology to be close to perfect before adopting it, even if they believe it is already potentially better than a person.”

The final finding from the Startline Used Car Tracker, carried out among 301 consumers and 61 dealers, is that only 31% believe that the driver would be ready to immediately take over if there was a problem with self-driving technology during a journey.

Burgess said: “The get-out clause for some self-driving technology is that, if it fails, the manufacturer says that driver should be ready to take over instantly. There is obviously little faith among the public that this would be case, quite rightly in our opinion. The whole point of autonomous cars for drivers is that they don’t have to be concentrating.”

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Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.