Enterprise is more than trebling its vehicle capacity in Reading while also increasing its car club offering under a new major investment.

Enterprise has invested more than £1.1m in relocating and upgrading two branches in Reading

The rental and mobility specialist has invested more than £1.1m in relocating and upgrading two branches in Reading – the town where the company first opened for business in the UK in 1994.

The work will expand its fleet to offer a wider range of cars and vans, while also providing an increased number of car club vehicles, available 24/7 on-demand.

The investment enhances two of the company’s three locations in the town. It includes the new flagship branch on the Basingstoke Road, which replaces Enterprise’s first branch on Boulton Road, and a new outlet to the west of the city on Cow Lane.

Enterprise also has a store at the Q-Park in Chatham Place that serves the city centre and the railway station.

The upgrade follows rapid growth in demand for rental and mobility, from local businesses, residents and visitors to the town.

The investment has already created six new positions including roles on Enterprise’s graduate Management Training Programme, and further hires are planned later this year.

Enterprise opened its first UK branch in Reading in 1994, the first outside of North America and marking the beginning of a vision to build a new type of rental mobility business across Europe, centred on serving local travel needs in the heart of the community alongside an airport presence.

Adam Lovelock, vice president of operations for Enterprise in the South East, said: “Rental is now central to everyday mobility in the UK as people and businesses search for more sustainable ways of driving a car.”

The major development in Reading is part of a multimillion-pound investment that has continued throughout Covid.

Lovelock continued: “Our aim is to build a branch network for the future that supports local people and businesses and helps communities to reduce emissions and congestion and improve air quality by giving people access to modern low emission vehicles.”