Ebbon-Dacs launches MoDrive software
It is shortly to be trialled by drivers at a well-known leasing company ahead of a planned launch later this year. Further fleet operator trials are also in the pipeline and expected to be announced shortly.
The new solution is based around conventional dealer-fit, black box hardware, linked to a secure web portal, to deliver immediate impact information regarding company car driver behaviours, including speeding, excessive braking and unwarranted acceleration.
Telematics take-up in UK commercial vehicles is relatively high but is very low in the company car market, perhaps as little as a 1.5% penetration, mainly because drivers believe telematics to be intrusive. MoDrive seeks to overcome these “spy-in-the cab” objections by not providing GPS tracking information to continually monitor the position of company car drivers.
Instead, it is intended as a low-cost fleet management tool to reduce fleet running costs at a time when petrol and diesel prices are at near-record levels at UK pumps.
Information captured through the car’s on-board diagnostics (OBD) port is fed via a roaming data SIM card to a secure web portal, where the information is captured and displayed as management information in a series of highly visual dashboard graphics.
These identify exceptions and irregularities such as excessive fuel consumption and harsh acceleration and braking as well as capturing mileage information across the whole vehicle fleet, and allow fleet managers to drill down to individual vehicle specifics.
A complementary driver portal also allows drivers to monitor their own behaviours to produce complete transparency throughout the system.The solution is designed to be scalable and will be able to handle many tens of thousands of vehicles.
Although final pricing levels are still to be determined, it is thought that MoDrive will be priced extremely competitively per month per car after an initial installation charge – and significantly lower than other competitive products currently in the fleet marketplace.
The new solution is aimed at end-user fleets and the fleet customers of leasing companies, whom in turn can also white label the product should they desire. Much of its methodology has been put together by feedback from leading, in-service fleet managers.
Robert Pilkington (Inset), managing director of Ebbon-Dacs Leaselink International, said: ‘Ebbon-Dacs and VGroup believe that although there are many telematics offerings on the market particularly for commercial vehicles, there is little yet that can provide a suitable and cost-effective solution for companies operating fleets of company cars who want to focus on fuel saving and duty of care, rather than the more expensive tracking-centric approach.
‘The solution needs to be simple to fit, very simple to sign up to and totally all-inclusive within a monthly fee that pays for itself many times over the life of the vehicle. MoDrive is exactly that solution.
‘By combining VGroup’s expertise in vehicle fitments and Ebbon-Dacs’ experience in large scale portals, we know we can provide the lowest cost and simplest telematics solution to help car fleet operators run their vehicles in the most cost effective way, as well as meeting their duty of care obligations,’ he added.
Martyn Nash, managing director of VGroup International, said: ‘MoDrive is a project we’ve been working on for some time now and we’re really excited to bring it to market. We’ve been getting some great feedback from the industry and we cannot wait to launch it to the trade over the coming months.
‘The MoDrive project is the most recent stage in a strong relationship that we have with Ebbon-Dacs; a relationship we believe will be fruitful for many years to come. We are certain that MoDrive will transform vehicle data-capturing for fleet operators,’ he added.