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Drivers urged to be considerate of cyclists

The figures from an AA-Populus poll of 17,629 drivers also show that nine out of ten drivers (93%) admit it is sometimes hard to see cyclists while driving and more than half (55%) are often ‘surprised when a cyclist appears from nowhere’.

As a result of these findings the AA and the AA Charitable Trust have got together, with support from British Cycling and The Motorcycle Industry Association, to launch a national ‘Think Bikes’ awareness campaign.

The campaign is launched this morning (6th March) at Marble Arch, London, with the help of famous Olympic cyclist Chris Boardman, 20-time Isle of Man TT winner John McGuinness and with support from the Metropolitan Police.

Initially one million free stickers will be distributed to drivers as a reminder to do a “double-take” in their mirrors for cycles and motorcycles in their blind spots. Failure to look properly is the most commonly cited (42%) contributory factor in UK road accidents.

The campaign has the support of the Transport Secretary, Road Safety Minister, Department for Transport, Police, Mayor of London Boris Johnson and a host of cycling and freight groups. 

Transport Minister Robert Goodwill said: ‘Last year we launched our campaign to give cyclists and motorists tips on how to be safe around one another – but these tips are only useful if a driver keeps a proper look out for people on two wheels so that they can adjust their driving accordingly. We also launched a campaign to encourage motorcyclists to ride defensively and for motorists to take extra care to look out for riders.

‘It is of course vital that people on two wheels also do all they can to remain visible. This campaign perfectly complements our own because it will encourage motorists to take extra care in looking out for cyclists and motorbike riders.’

IAM director of policy and research Neil Greig added: ‘The IAM welcomes any campaign which raises awareness of how vulnerable cyclists can be around motor vehicles. Reminders can be useful but the best drivers should already be looking out for cyclists at all times.’

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.