DriverMetrics adds Drive iQ safety and wellbeing product to road safety solutions

DriverMetrics has expanded its range of road safety solutions with the Drive iQ online driver safety and wellbeing programme.

DriverMetrics said integrating Drive iQ into its family of products would enable it to offer a more flexible and effective solution

Recommended by several leading motor insurers, Drive iQ provides a flexible, app-based driver education programme which encourages self-reflection and develops new habits and lasting improvements.

It’s already attracted more than 150 new corporate clients over the past 12 months and will now integrate with DriverMetrics’ existing range of road safety solutions, including Driver Risk Index psychometric assessments.

DriverMetrics said the addition of Drive iQ would enable it to offer an integrated, multi-platform programme that encompasses driver assessment and coaching, through to post-crash interventions and management training.

CEO Nick Rowley commented: “DriverMetrics’ purpose is to save lives by educating people on the human factors issues that place them at risk on the road. At the heart of our approach is the recognition that ‘one-size-fits-all’ solutions are simply not effective.

“We passionately believe that offering different types of approach to driver education is to the benefit of drivers and our clients. Integrating Drive iQ into the DriverMetrics family of products, will enable us to offer a more flexible and effective solution.”

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Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.