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Donuts to help drive tyre safety messages

Goodyear Tyres is using donuts as the basis for a campaign to educate drivers on the signs and symptoms of unhealthy tyres.

Donut Ignore the Signs

Donut Ignore the Signs

Intended to help encourage drivers to check their tyres once a month, the campaign uses six donut metaphors to present the most common unhealthy tyre conditions in a clear, visual way.

Poor tyre maintenance was the most common reason for car accidents in Britain in 2016, according to data published by the Department for Transport (DfT).

David Morris, business account manager – fleet & public sector, Goodyear Tyres, said: “By presenting potential tyre conditions in a playful image, our hope is that drivers will become more in-tune with their rubber and feel confident to complete at-home or at-work checks.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.