Donuts to help drive tyre safety messages
Goodyear Tyres is using donuts as the basis for a campaign to educate drivers on the signs and symptoms of unhealthy tyres.
Intended to help encourage drivers to check their tyres once a month, the campaign uses six donut metaphors to present the most common unhealthy tyre conditions in a clear, visual way.
Poor tyre maintenance was the most common reason for car accidents in Britain in 2016, according to data published by the Department for Transport (DfT).
David Morris, business account manager – fleet & public sector, Goodyear Tyres, said: “By presenting potential tyre conditions in a playful image, our hope is that drivers will become more in-tune with their rubber and feel confident to complete at-home or at-work checks.”