As of 1 January 2011, renters at all Dollar Thrifty US corporate stores and participating franchise locations are banned from smoking in the cars. All rental cars in the fleets display a "No Smoking" sticker notifying renters of the potential charge for non-compliance.

'We're extremely pleased to now offer a 100% smoke-free fleet,' said Scott Thompson, Dollar Thrifty president and CEO. 'We are passionate about providing our value-oriented customers with a rental experience that is consistent with our high standards, and we think that fresh, clean and smoke-free car interiors are essential to achieving our objectives.'

'We think it is important to follow suit with the rest of the US travel industry's non-smoking approach so that travelers always have a smoke-free means of transportation. We're confident this new policy will not only be widely-accepted by customers, but greatly appreciated as well,' continued Mr Thompson.