Dealer Auction, a leading UK digital remarketing platform, has appointed Jason Symes as its new sales director.

Jason Symes, sales director at Dealer Auction

Symes joins the business from Cox Automotive and will lead the sales function, taking responsibility for the management of Dealer Auction’s existing dealer, fleet and OEM accounts in addition to leading its new business activities. He will also support customers’ increased use of the platform to remarket EVs.

Dealer Auction was formed in 2019 as a joint venture between Cox Automotive and Auto Trader and has developed a new digital marketplace designed to be smarter, easier and more profitable for everyone.

Symes brings 20 years’ experience in the automotive sector. He was most recently head of dealer – enterprise sales at Cox, while his background also includes sales roles for Inchcape UK and Sytner Group and automotive training consultant at Martec Europe.

He reports to Dealer Auction CEO Le Etta Pearce in his new role.

Pearce said: “Jason is a fantastic addition to Dealer Auction, and I’m thrilled he’s chosen to join us. While at Cox, he established an enviable reputation as an unfailingly positive and ambitious strategic sales leader. His experience and connections will be invaluable as we continue to grow and expand our remarketing services across multiple sectors.”

Symes commented: “Dealer Auction is an exciting digital business at the cutting edge of the remarketing sector and the opportunity to play an influential part in its continued success is an honour. I look forward to an exciting 2024 and beyond!”