Across the UK, Masternaut provides Global Positioning System (GPS) and General Packet Radio Service (GPRS) based mobile resource management solutions, to around 3,000 organisations enabling them to collectively manage more than 75,000 mobile employees.

However, it's the firm's management of the road risk of its own staff that has led to it becoming a business champion.

Approximately 100 of the Leeds-based company’s 150 employees drive their own cars on business trips collectively travelling some 3.6 million miles a year.

The vehicles are equipped with Masternaut’s own telematics, navigation and tracking solutions augmented by a string of safe-driving initiatives, which encourage "greener" as well as safe driving. 

The firm's initiatives include "Green Scoring" – a competition that allows Masternaut to recognise and reward the safest and most responsible drivers through the production of league tables, which enables the company to monitor, audit and review all its drivers in terms of road safety and driving habits.

At the end of the three-month trial, Masternaut will produce a drivers’ league table to summarise everyone’s performance. The top performer will become a "Drive for Life" winner and will win two Masternaut golden days' leave. Masternaut will also make a donation of £150 to a Yorkshire-based charity of the winner’s choice. 

Michael Parish, co-director of the "Driving for Better Business" campaign, said: ‘Telematics is starting to revolutionise the way in which companies run their vehicles and employees drive them.

‘Masternaut is showing that by utilising the data that the technology provides it is not only helping to ensure the safety of its staff but also helping them to save money.

‘The campaign uses its "business champions" as advocates of safe driving. Masternaut has an army of customers who can testify that technology can help reduce fuel use, save money and ensure a reduced carbon footprint while also aiding occupational road risk management.’