Effective 2nd December, the newly created role sees Pearce take on full responsibility for sales and marketing for Cobra as it prepares to launch Fleet Services into the car and commercial vehicle sectors, as well as further grow its share of the insurance-based telematics and vehicle tracking markets.

Pearce said: ‘Cobra has a strong reputation for delivering high quality and innovative products and services which is what attracted me to this new role. I am looking forward to working in the automotive, telematics and transport sectors again and further driving growth for Cobra in 2014 and beyond.’

Pearce was previously contracts and business development director for Autologic Holdings plc where he was responsible for managing commercial relationships with high profile brands such as GM, the AA, Avis and Enterprise.

Before that he worked in business services with Unisys, AT&T Istel and the Hawes Group and most recently delivered a major global branding project for the International Hotel Group.