The latest survey of 1500 drivers by IAM and Vision Critical found that 29% of drivers admit that their children are their biggest distraction while driving.

Busy lifestyles and a constant need to multitask also feature heavily with mobile phone use (24%), with texting and social media updates (10%) also featuring.

Other top distractions include:

• Changing the radio channel (27%)
• Back seat drivers (26%)
• Sat nav (15%)
• Attractive pedestrians, drivers or passengers (14%)

Nearly a quarter of men (23%) admit to being distracted by attractive people compared 3% of women,

Distractions are a major cause of crashes. In the same survey, 9% of drivers admit that they have crashed because they were distracted. According to police statistics, mobile phone use and other distractions were a factor in up to one hundred and five deaths on our roads last year.

IAM chief executive Simon Best said: ‘People who think they can multi-task while driving are kidding themselves. If you take your eyes of the road for just two seconds at 30 miles per hour, you’ll travel close to 90 feet, effectively blind.

All drivers develop bad habits over time. The key to reducing distractions and their impact is to learn to look upon your driving as a skill that needs continuous evaluation and improvement.’