CBVC Vehicle Management has named Michelle George as commercial director.

Michelle George, commercial director at CBVC Vehicle Management

In the new role, George will be responsible for improving CBVC’s salary sacrifice offering, enhancing and developing new client relationships, and driving the CBVC customer proposition.

An experienced finance and insurance professional, George has more than 10 years’ experience in relationship and business development.

She most recently spent three years leading the Electrix salary sacrifice solution at LV Insurance as strategic partnership manager, working with CBVC and successfully establishing strong client collaborations.

George said: “CBVC always stood out to me for its great customer service and innovative methods of working. I am excited about the opportunity to continue the salary sacrifice journey, raising awareness among employers about the fantastic benefits they can offer their employees.”

Mike Manners, managing director at CBVC, said: “We are delighted to welcome Michelle to CBVC.

“She has the dynamism and drive to improve our business across the range of fleet management services that we provide. And having experienced her professionalism over the last three years in our relationship with LV Electrix, I’m convinced she will be a superb addition to our team.”