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Brake targets fleets with blind spot safety seminar

The road safety charity highlights that more than one in 10 (13%) cyclist collisions involve commercial vehicles such as trucks, vans, coaches and buses, and these crashes can have a devastating impact on both the cyclist and the driver. One sixth (16%) of crashes between commercial vehicles and cyclists kill or seriously injure the cyclist, and up to a third of drivers involved in a crash will suffer from psychological problems for up to a year after the collision, even if their physical injuries were minor. It adds that crashes with cyclists and pedestrians can have enormous human and financial costs for businesses.

Sponsored by Brigade Electronics, Brake's half-day seminar takes place on 28th May 2013 in Birmingham. The event will address the risks associated with vehicle blind spots and manoeuvring vehicles, including reversing, which pose a significant hazard to pedestrians and cyclists. Speakers from the Institute of Mechanical Engineers and the Metropolitan Police will lead the session, looking at current developments relating to these critical issues, including technological solutions such as vehicle-side cameras and additional mirrors, as well as measures such as driver training techniques.

Roslyn Cumming, professional engagement manager at Brake, said: ‘Addressing the risks associated with vehicle blind spots and manoeuvring vehicles, including reversing, is an essential part of fleet safety policies and procedures. In light of these survey results, it has never been more important for fleets to address the costs of road crashes and build a reputation for road safety. I urge managers of all types of fleets, from cars to commercial vehicles, to attend.’

The seminar will include a live vehicle demonstration that will enable fleet managers to see the types of technology available, as well as a best practice case study presented by Cemex, including information and practical advice other fleets can take away and implement.

To book your place today for £70 + VAT for Brake subscribers (£120 + VAT for non-subscribers) click here or contact Brake at [email protected] or call +44 (0)1484 559909.

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.