BCA underpins digital plans with new appointment
BCA has appointed Fiona Hall as head of online products in line with its ongoing digital ambitions.
Fiona Hall, head of online product, BCA.
Duncan Gray, group CIO at BCA, said: “BCA has put digital services at the heart of its plans. It is important that we support this growth with the best talent. Fiona brings a wealth of experience and a real passion for the power of digital platforms. BCA continues to invest in digital to make it easier for customers to manage vehicles across the automotive supply chain.”
Hall’s appointment comes as BCA reports a 25% increase in online sales over the last 12 months and a rise in the use of mobile usage. Tablet and smartphone now accounts for 60% of the firm’s digital interactions.
Hall added: “We aim to lead the industry in new technology over the coming years, and I’m looking forward to playing my part in this transformation.”
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Natalie Middleton
Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.
