Digital marketing specialist Dene Jones is to join BCA as chief marketing & data officer from February.

BCA’s appointment of Dene Jones comes as the firm continues to invest in business development.

Jones brings more than 20 years’ industry experience, specialising in digitally transforming businesses through highly data-driven analytical approaches that enable the delivery of material improvements in business performance.

His board experience spans strategy, sales, marketing, product development, operations, payments, intelligence, corporate finance, M&A, across a spectrum of industries internationally including; academia, consumer packaged goods, consulting, digital gaming, fin-tech and retail.

BCA executive chairman, Avril Palmer-Baunack said Jones “brings a wide range of valuable experience to the role gained across a number of innovative digitally-driven international businesses. He joins BCA at an exciting time as we continue to invest and innovate to help meet the changing needs and dynamics of the automotive industry.”

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