Chris Berry has been promoted to the role of market development manager with overall responsibility to develop and bring to life Alphabet’s future sales strategy through new products, sales channels and innovations, with a particular focus on its mobility solutions AlphaCity, (corporate car sharing) and AlphaElectric (electric mobility). 

Berry said: ‘This is an exciting time to be working in the automotive industry. Through the development of the AlphaCity and AlphaElectric products, we now have capabilities that could be applied to a wider range of business mobility solutions, particularly those related to shared use and eMobility.’ 

Richard Schooling, CEO Alphabet, said: ‘Knowledge of how organisations can optimise business travel and the development of solutions to meet challenges is at the heart of this new role.  Chris’s new position is imperative to our continued growth as the market leader in Business Mobility.’