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Alphabet signs British Formula 1’s Max Chilton as brand ambassador

The 23-year-old from Surrey began his driving career at the age of 10 and is currently racing with the Marussia Formula One team.

Richard Schooling, Alphabet’s chief executive, said: ‘Max is part of a prestigious line up of British racing drivers who have entered the exclusive world of F1 and we are excited to support him in this highly competitive field. Alphabet is a truly global brand, focused on people, mobility solutions and finding the right mix for long term collaborative relationships. We look forward to working with Max, who shares Alphabet’s passion for progress and achieving outstanding performance.’

Chilton added: ‘As someone who also has a love of cars, performance and technology, I’m looking forward to my partnership with Alphabet and the impact I can have on making more people aware of the unique business mobility products and services they provide. Having learnt about AlphaCity I was impressed by its easy-to-use technology and forward thinking approach. Alphabet really is a thought leader in its field!’

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.