Alphabet has reported strong customer take-up of battery electric and plug-in hybrid vehicles for 2021, supported by its work on sustainability.  

The company has been electrifying fleets since 2013 when its AlphaElectric solution launched.
Picture credit: Alphabet

Looking back on the last year as it celebrates its 25th anniversary, the leasing and mobility expert said its total portfolio stabilised at around 700,000 vehicles, despite the ongoing semiconductor crisis, and order volume went up to nearly 250,000 vehicles in total; up by more than 18% compared to the previous year. 

Growth was particularly seen in its BEV/PHEV portfolio, which expanded to 46,000 vehicles, up by 77%. 

Highlighting that sustainability was the company’s guiding principle for the future, Markus Deusing, CEO of Alphabet International, added: “This year, Alphabet aims to further increase the electrified vehicle share of new business up to 30% and we will continue our mission of driving awareness and demand for sustainable, greener fleet options since this is of particular importance for achieving climate targets.”  

The company has been electrifying fleets since 2013 when its AlphaElectric solution launched, positioning it as an industry leader in electric vehicle adoption. 

It’s also committed to continuing to provide customers with comprehensive and detailed sustainability consulting to support CO2 targets and CO2 neutrality, along with continually innovating its electric and vehicle sharing related products and services.   

Alphabet added that its 25 years of operating had seen it evolve into a modern, innovative and sustainable mobility provider. The company was founded in 1997 in the UK, and has been part of the BMW Group since 2011, specialising in leasing and fleet management. It’s now one of the largest fleet providers worldwide, with representation in 31 markets across Europe and Australia. 

Digital solutions have been instrumental to its growth and the business says it was the first leasing provider to launch a driver app, AlphaGuide, in 2010.  

It also marked another important milestone last year, revealing its new brand image and brand focus. The new corporate identity is founded on an increased commitment to sustainability and customer centricity which translates into its new brand promise: Your Mobility. Made easy. 

Developments for 2022 will see Alphabet continue to innovate and expand digital products and services. In the UK this will include the launch of more sophisticated fleet reporting, a full update of the AlphaGuide app, a new digital platform for employee schemes, and the foundations for a new self-service portal to simplify customers’ lives, offering one digital entry point for fleet decision-makers to online products and services.