Alphabet grows fleet on back of soaring demand for EVs

Alphabet has reported rises in fleet size and new business for 2023, driven by surging demand for electric vehicles.

One in five vehicles among new business last year was a battery electric vehicle

New business rose by 16% to more than 203,000 vehicles. Demand for battery electric vehicles (BEVs) was predominant and saw an overall increase of 78%, highlighting the strong customer demand for electric mobility. One in five vehicles among new business last year was a battery electric vehicle (BEV).

At the same time, partially or fully electric vehicles among new business reached a notable 38% increase compared to 2022. These vehicles now make up almost 30% of Alphabet’s total portfolio, underlining the strategic shift towards electrifying its customers’ fleets.

“Our customers are increasingly requesting fully electric vehicles – and every fifth vehicle in new business last year was already a BEV,” said Alphabet CEO Markus Deusing. “Of course, this also means an increasing demand for comprehensive solutions, for example for charging vehicles at home or work. Our goal is to equip our customers with everything they need for their electric mobility to ensure a seamless and integrated experience.”

The 2023 results also reveal a slight increase in Alphabet’s vehicle portfolio to more than 720,000 leased cars and light commercial vehicles of all makes. Alphabet also grew its geographical footprint to new markets, including Mexico in 2023 with one of its OneNet partners, and is now present in 36 markets.

The e-mobility specialist said corporate demand for EVs is not just about meeting regulatory requirements; it’s a core part of companies’ strategies to align with their Environmental, Social, and Governance (ESG) goals, supported by continually evolving sustainability initiatives at Alphabet.

Deusing highlighted: “At the heart of our commitment to sustainability is the expert Alphabet Fleet Emission Consulting as well as the Alphabet Carbon Manager. With those two initiatives, we are equipped to offer unique support in consulting, managing, reporting, and finally reducing fleet emissions, assisting our customers on their journey to net zero.”

2024 so far also continues to show momentum in electric fleet adoption and customer-centric innovations.

In the first two months of the year, 42% of new business contracts were partially or fully electric vehicles. To date, this corresponds to close to 100,000 BEVs from the total portfolio.

“We expect significant growth in new business in general and in electric vehicles in particular this year and will consistently support our customers in their transformation,” said Deusing.

Alphabet is also making major investment in further digitalisation of processes and customer tools, such as the all-new 360 Fleet Portal.

Deusing explained: “With the 360 Fleet Portal, we recently introduced a one-stop mobility ecosystem for managing fleet operations that provides convenient access to all major Alphabet applications. We will continue to expand our consulting services and invest heavily in digitisation to create further added value for our customers. Our goal is to always offer our customers the best solution, in line with our motto: Your mobility. Made easy.”

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Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

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