ALD Automotive has launched a fully digital employee car scheme for corporate customers, designed as a complementary, low-admin proposition alongside traditional company car schemes.

The new scheme is designed to run alongside traditional company car schemes to provide a solution for employees including grey fleet drivers

Said to be the first product of its kind, ALDSelect was developed entirely in-house, and offers a digital end-to-end service from quotation through to in-life management. ALD claims it offers a lower administrative burden than salary sacrifice, while employees can self-serve and all agreements are made directly with the leasing company – it will even provide marketing material to help raise awareness among staff.

The platform offers a filtered search function based on the organisation’s manufacturer relationships, providing employees with terms up to 60 months based on a credit sale agreement. End-users are presented with a fully regulated quote, updated as they add options to the vehicle and offered with the same maintenance package offered to corporate customers, and can sign all relevant documents digitally. In-life vehicle management is handled via a ‘dashboard’ web portal.

ALD says this enables businesses to offer an attractive benefit for employees, while also reducing the environmental impact of their grey fleet by putting drivers in newer, safer and more efficient vehicles. Further services – including mobile compatible e-signing due within weeks, and plans to extend the service to ex-fleet used stock – can be ‘bolted on’ to the platform as it evolves.

Helen Fisk, ALD’s head of product development and strategy, said: “We are seeing a lot of businesses reviewing what they do in terms of company car provision and car-related benefits. Company car tax is becoming more punitive, and there doesn’t seem to be an end in sight, while salary sacrifice is not as attractive as it was.

“[ALDSelect] is a very viable alternative if you’ve got people moving into cash allowances. There will always be a need for essential [company car] users, and hopefully this complements that quite nicely.”