ALD Automotive | LeasePlan has unveiled Ayvens, its new global mobility brand, which unites the two companies together under a single common identity, launching in the UK in summer 2024.

ALD Automotive | LeasePlan has unveiled Ayvens, its new global mobility brand, launching in the UK in Summer 2024.

The new brand represents another strategic milestone in the company’s development following the launch of its 3-year strategic development plan in September 2023.

By bringing together complementary capabilities and expertise, ALD Automotive | LeasePlan (soon to be Ayvens) saw an opportunity to reimagine mobility going forward for the better.

The combined group Ayvens, endorsed by majority shareholder, Societe Generale, is positioned to become a leading global sustainable mobility player. With the world’s largest multi-brand EV fleet out of a total fleet of 3.4 million vehicles managed worldwide, the company aims to lead the way to net zero and further shape the digital transformation of the industry. Its new brand promise is to make life flow better by delivering mobility that is simpler, smarter and sustainable.

Ayvens is endorsed by its globally renowned majority shareholder, Societe Generale.

Better with every move captures the company’s underlining mission to deliver “better” mobility through continuous progress for customers, for businesses and for the planet.

The new brand will be rolled out in 2024 across the 44 countries where ALD Automotive | LeasePlan is present. It will be used for all client segments and across all channels and touch points, in particular throughout the company’s growing digital ecosystem.

In the UK, this new brand will be launched operationally in summer 2024.

“Each day is an opportunity to move better, and we all have a role to play. By joining forces, our company is ready to lead the way to the large-scale adoption of sustainable mobility thanks to our size, coverage, service expertise and commitment to innovation,” confirms Tim Albertsen, group chief executive officer of Ayvens, formerly ALD Automotive | LeasePlan.

“As a major player in the mobility sector, we will leverage our power of leadership to shape the future of mobility and achieve excellence. This new brand identity will not only allow our 15,700 employees to share a new common identity, but it also reflects how we are changing to accompany our clients’ needs for greater choice, freedom and value and will help us increase market and client awareness, as well as attract the very best talent around the world.”