Kwik-Fit Fleet launched its first comprehensive winter tyre programme in September and says that, since the beginning of October, demand has rocketed to the extent that more than 2,200 winter tyres a week are being fitted by its technicians.

Peter Lambert, sales director for Kwik-Fit Fleet, said: 'Since we announced our winter tyre programme we have been inundated with calls from public and private sector fleets wanting to equip vehicles with appropriate tyres that are better suited to cold weather, ice and snow conditions.'

Kwik-Fit Fleet is also offering a "hotel" facility that sees it remove, pack, label and store each company car and van's summer tyres in its National Distribution Centre for £40. In the spring, the summer tyres will be returned to each customer's centre of choice for fitment with the winter tyres removed and stored until required again.

As well as improving road safety, swapping summer tyres for winter tyres designed to perform in the harshest of conditions could actually reduce fleet operating costs, says the firm.

Mr Lambert explained: 'Winter tyres can last as long as summer tyres and perform better in winter conditions. Depending on vehicle mileage, winter tyres could last for two or even three winters. As a result, wear and tear suffered by summer tyres, which is increased in harsh road conditions, is reduced so postponing their replacement.'