So says the carmaker after reporting a rise in "net fleet" sales, which totalled 2,977 units in the six months to 30 June; up over 18% compared to the same period in 2009.

Mazda fleet and remarketing director Peter Allibon said: 'We have experienced a significant growth in our "net fleet" channels – registrations by contract hire and leasing companies, Mazda Contract Hire, end-user fleets and Mazda Local Business Centres – a deliberate strategy that compliments Mazda's strong appeal within the retail sector.

'We are undertaking fleet business as a result of demand, we have not "pushed" vehicles out to mass volume and high cost fleet channels and that strategy continues in the second half of 2010.'

2010 marks the first full-year of new Mazda3 sales and Mr Allibon said: 'Demand for the Mazda3 is fuelling increased fleet sales, while registrations of the recently freshened Mazda6, which has led corporate interest in the brand, continue to be strong.'

He added: 'Competitive list prices, a high specification, low CO2 emissions, excellent fuel economy and strong residual values have all been key to winning fleet business with the Mazda3.'

The Mazda3 1.6 diesel is priced from £16,505 OTR for the TS trim level and offers a low Benefit-in-Kind tax rating thanks to carbon dioxide emissions of 119g/km.