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ICFM introduces Corporate Investor Programme

ICFM has launched a new Corporate Investor Programme in a move to further raise the standards of fleet industry professionals and overcome a skills and knowledge shortage.

ICFM chairman Paul Hollick

ICFM’s Paul Hollick says the new corporate scheme is in response to feedback from businesses looking to become directly involved

The new scheme is being launched in response to feedback from businesses looking to get involved with the organisation, rather than leaving individuals with the responsibility to get themselves trained and involved with ICFM.

Chairman Paul Hollick explained: “The new Corporate Investor Programme enables directors and senior managers to engage with ICFM and then ensure staff join a personal development programme delivered by ICFM.

“Already, many businesses have acknowledged a skills shortage in terms of the fleet management knowledge of their employees. Historically, ICFM has only provided training to individuals working in fleet management that have contacted the organisation. It can often take a special kind of person to acknowledge that they require additional training in the job they are employed to do.”

The scheme is aimed at anyone whose role includes an element of fleet responsibility, and is targeted at all businesses operating in the fleet industry, ranging from contract hire and leasing companies to daily rental operators and franchised dealers and motor manufacturers to fast-fits and risk management providers.

Hollick added: “Businesses that have contacted ICFM have acknowledged that they are frequently asking employees to perform a role in which they have limited experience and little knowledge. While employers can deliver soft skills they frequently do not have the resources to fully develop staff to their full potential.

“Businesses that’s are selling products and services to fleets need to ensure all their customer-facing staff understand how company car and van fleets function.”

The new Corporate Investor Programme is being run in addition to ICFM’s long-established three levels of individual membership and provides employers with four levels of membership tailored to employee numbers and specific employer requirements.

Hollick concluded: “By joining ICFM’s Corporate Investor Programme, we hope that businesses will clearly see the value for money benefits of membership and the training available and then enrol their employees in the various courses.

“Investment in ICFM adds credibility and value to businesses and their employees and provides an invaluable network of contacts and benefits.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 14 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie works across the magazine portfolio and updates the company websites with daily news, interviews and road test content.

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