Speaking at this week's Geneva Motor Show, the car giant said that it will launch its Transit Connect Electric light commercial vehicle in 2011 followed by the Ford Focus Electric in 2012. Three other vehicles – two next-generation petrol hybrid-electric vehicles and a plug-in hybrid – will be introduced in 2013.

John Fleming, chairman and CEO, Ford of Europe, said: 'There is increasing interest among a number of customers in Europe for electrified vehicles and we are responding by stepping up our efforts to bring these models to the marketplace alongside our latest-generation, fuel-efficient petrol and diesel-powered models. This is further evidence of how the ONE Ford global product vision is transforming our business. European consumers will not have to wait too long before they can choose from a range of electrified alternatives from Ford.'

The Focus Electric will be based on Ford's next-generation Focus model and is one of at least ten vehicles that will be developed from the company's new global C-car platform. Focus Electric will be introduced in the US and Canada in 2011, followed by Europe in 2012. 

Meanwhile, the Ford Transit Connect Electric is a zero-emission, pure electric-powered version of the Transit Connect light commercial vehicle and goes on sale in North America later this year and in Europe from 2011.

The company is also planning to expand its presence with full petrol-hybrid vehicles in Europe and will launch two all-new, next-generation hybrid passenger cars based on global platforms in 2013.

In addition, European customers will be able to opt for a plug-in hybrid model, also coming in 2013.