ZenAuto, the personal car leasing division of Zenith, is accelerating growth plans with the appointment of Gemma Bacon as marketing director.  

Gemma Bacon, marketing director at ZenAuto

Bacon, who has held senior roles across the financial and professional services sectors, will drive the development of the brand across the UK and lead a team of marketing and digital professionals.

ZenAuto is currently running a ‘Don’t Buy It, Zen It’ brand-building campaign on TV, outdoor and online; part of latest work to become a leading online mobility provider.

In November, the business announced that it was moving into used car PCH. Thanks to rapid growth in recent months the division now has more than 8,000 cars on the road, all funded inhouse, and the expansion into used cars will drive its services further, providing drivers with a cost-effective way to drive a used vehicle.

ZenAuto also offers a UK-based customer service team, instant quotes and the opportunity to fully specify a car or order one from stock with delivery in a matter of weeks.