Tusker has recently launched a social media-based employee Academy providing a gamified platform for employees to share best practices and earn points for completing e-learning programmes.

Tusker’s ‘Tuskerville’ gamified platform even has characters for the senior management team

Set within the fictional Tuskerville, the platform is populated by cartoon super-heroes – even the senior management team have their own characters. Employees can gain ‘experience points’ and move up the leader board as they progress from ‘rookie’ to ‘sidekick’, then ‘hero’ and finally ‘super hero’, with every employee at every level able to take part.

The Academy is accessible via smart phones and tablets, and employees are allocated time to access Tuskerville during working hours but many are already using the features in their own time.

A key element of the forum is for employees to learn more about the industry, such as finance or tax, and to gain a greater insight into what other teams in the business do and how their own work interacts with them.

The firm added that using gaming and social media style platforms has provided a key way for employees to learn about the workings of the entire company in a format that they are both familiar and comfortable with.

David Hosking, CEO of Tusker, said: “It was important for us to design the Academy format entirely ourselves so that it reflected our own unique company personality. We have a very inclusive culture, so everybody in the business knows what’s going on and Tuskerville builds on that knowledge. The foundation of the entire system is how to treat everyone, whether they are customers, suppliers or colleagues. It has been extremely well received and the leader boards have become very competitive already!”