Confidence in advanced driver assistance systems (ADAS) technology is growing but a gap in driver understanding of certain systems reinforces the need for fleets to increase awareness.

Fleets that include ADAS in their driver training programme could benefit from enhanced driver safety

A new survey by Venson Automotive Solutions has found that 72% of motorists would use automatic emergency braking now if they had it on their vehicle, compared to just 45% of drivers two years ago. The number of drivers prepared to place their trust in a collision warning system has also increased by nearly a quarter (24%). Meanwhile, 20% more drivers now see the benefit of using lane keep assist.

Such equipment, while not yet mandated for new cars in Britain despite regulations in the EU and Northern Ireland, is included on many new cars.

Simon Staton, client management director for Venson, said: “The prevalence of ADAS in new vehicles is growing and as the technology becomes standard in more fleet vehicles, drivers are increasingly likely to use it. That said, some drivers remain wary of lesser-known ADAS features such as blind junction view, traffic sign recognition and overtaking sensors, which, when used, can enhance road safety and help reduce road fatalities.”

He added: “While it’s good news that motorists are more willing to use ADAS, fleet managers who include training on how to use all ADAS features in their driver training programme could benefit from enhanced driver safety statistics.”

Venson’s survey also revealed that drivers increasingly prioritise vehicle efficiency over performance to align with net zero goals. Notably, 69% of motorists say they would use eco-driving mode if available, a jump up from 56% two years ago.

Its data also shows that convenience features are increasingly popular among motorists who are selecting their next vehicle. Park Assist tops the ‘wish list’ in Venson’s survey, followed by heated windscreens. This trend, especially among fleet drivers who spend significant time in their vehicles, highlights a growing preference for labour-saving technologies that enhance comfort and ease of use.

Staton concluded: “With the Automated Vehicles Act paving the way for self-driving vehicles to potentially be on UK roads next year, the growing acceptance of semi-automated technology such as ADAS is encouraging.

“ADAS plays a significant role in reducing accidents, and fleets have been instrumental in educating drivers about its benefits, fostering trust in advancing technology. As automated vehicles approach, it remains crucial for fleet managers to continue their own education in order to help educate drivers, all helping to ensure a smooth transition to new technology.”

Venson Automotive Solutions also offers a free white paper to help businesses keep track of connected autonomous mobility (CAM) developments. The Journey Towards Full Driving Automation looks at developments and benefits in the ‘self-driving revolution’.