Silverstone Fleet Management has introduced a new rebrand to mark its 10th anniversary and reflect the brand growth.

Managing director Scott Norville said Silverstone’s 10th anniversary was the perfect time to refresh and modernise the brand

The Northamptonshire vehicle leasing firm celebrated a decade of trading this summer and its new-look logos indicate how much the company has grown since its inception.

This includes new branding for Silverstone Leasing, designed to convey the firm’s work to points its clients in the right direction for future leases.

The new visuals also include a number of sub-brands, which cover each arm of the business: Silverstone EV, Silverstone Van Leasing and Silverstone Fleet Management.

Managing director Scott Norville said: “Our 10th anniversary seemed like the perfect time to refresh and modernise our brand. Simplicity and customer service are key when choosing a car or van with us and we wanted that to be reflected in our branding.

“Over the years we have had numerous customers under the impression that we only deal with large fleets only, as the original name suggests, Fleet Management. In essence we do, but it’s not the only string to our bow, as our core business comes from companies with just one to 10 cars and vans.

“Within the brand change we also have EV leasing which is becoming more and more popular with our customers as many turn to more economical, environmentally friendly options.

“So, to round up, Silverstone Leasing is our brandmark with EV leasing, personal leasing, fleet management and van leasing included.”

Silverstone Leasing works with the top finance providers in the UK and says it provides exceptional market-leading offers and support to clients. This year, it anticipates deals for up to 1,500 vehicles nationwide with a continued yearly growth of 25%.

Norville added: “We felt we needed to be clear on what we provide as a company with a firm identity. Although we have a new brand, I can guarantee you the same award-winning customer service.”