SEAT Business Centre revamp schedule picks up pace
SEAT Derby and SEAT Birmingham are the latest Business Centre dealerships to benefit from the brand’s new corporate identity as the network is overhauled in 2016 and 2017.
As well as the 22 fleet-friendly sites, the whole network of 124 dealerships will also be refreshed.
The dealerships, part of the Bristol Street Motors Group, are among five specialist SEAT Business Centres to receive the brand update so far, joining key sites in Bristol, Plymouth and York.
The roll-out of the new SEAT brand identity will continue apace with a number of other Business Centres also being overhauled this and next year. As well as the 22 fleet-friendly sites, the whole network of 124 dealerships will also be refreshed.
It is hoped that the revamp will increase footfall and drive awareness of the sites across Birmingham and Derby, as well as the Midlands area, while enhancing the customer experience.
Commenting on the strategy, SEAT head of fleet and business sales, Peter McDonald, said: “Particularly beneficial to our 22 regionally located fleet Business Centres, the aim, ultimately, is to improve the network’s capability to sell to local business. Executing the revamp is very much part of the process of enhancing the buying experience for business and retail customers, while complimenting the introduction of new models such as the Ateca SUV and New Leon.”
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Katie Beck
Katie joined Fleet World in 2012 as an editorial intern, following the completion of an English and American Literature BA from the University of East Anglia. She accepted a full-time position as an editorial assistant at the end of the internship period, and was promoted to the role of features editor in 2014. She works across the magazine and website portfolio, and administrates the social media channels.
