Reintroduce road safety targets to reduce injuries and deaths, says IAM
The survey, held earlier this year, showed that a total of 74% of Labour councillors said road safety was a priority for them while 78% disagreed with the removal of road safety targets.
The IAM adds that internationally, road safety targets are seen as best practice and are used by most developed and developing countries. A target-led approach to road safety would allow the highest risk groups such as cyclists, motorcyclists and drivers on rural roads to be the focus of well-coordinated enforcement, engineering and educational campaigns.
IAM chief executive Simon Best said: ‘Road safety targets work very effectively. In the past they joined up organisations. Local councils, the police, the NHS and safety camera partnerships used common targets to bring their policies together. And where there was a target, they always wanted to exceed it.’
Natalie Middleton
Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.
