AX has appointed Nick Williams as chief executive officer, succeeding Lucy Woods who is transitioning into a non-executive director role.

Nick Williams, chief executive officer at AX

Previously deputy chief executive officer, Williams brings 25 years of operational and industry experience, including six years at the RAC and three years in several leadership roles at AX.

In his new role, he will lead the next phase of growth at AX, which provides accident aftercare services and intelligent fleet management tools. This will include a focus on the customer experience and nurturing innovation.

The changes to the leadership team will also see Nikki Roy become chief financial officer.

Williams commented: “As we move into a new chapter with an emphasis on teamwork, enthusiasm, and a determination to achieve our shared goals, we will continue to propel AX forwards with a clear focus on customer service and innovation. These attributes have facilitated the introduction of new services such as AX Motor Assist and AX Electric, and we look forward to continuing our momentum in 2023 and beyond.”