Aston Barclay has launched a new Virtual Auction service that enables vendors to sell from any location at any time.

The virtual auction enables Aston Barclay to sell vehicles from any location

One of a number of new developments from a multi-million pound investment following last year’s MBO, the new initiative has been developed to combine the power of an online digital auction experience for buyers with all the benefits of a physical sale.

The new product opens the door for vendors to sell stock from remote locations, such as de-fleet or refurbishment centres, without the need to incur transport costs. It also allows Aston Barclay to develop bespoke sales by make, model and grade, or seasonally such as dedicated 4×4 or convertible sales, from a mix of vendors or through exclusive vendor sales.

The virtual auction is hosted by a live auctioneer with buyers accessing stock via the Aston Barclay website, or via their Buyer’s App from wherever they are in the world. Buyers check out vehicles in advance of sales, supported by images, inspection grading and a 360-degree walk round of the car’s interior and exterior courtesy of the SpinCar technology introduced by the firm some 10 months ago.

Vendors can remotely control their sales via the vendor functions of their App, just like a physical sale.

Future platform development will enable vendors to offer stock just to selected or invited buyers.