The car still remains the ideal mode of transport for many drivers but large numbers of owners are looking to move to an access-driven, on-demand model.

Almost half (44%) of UK drivers claim that they are prepared to give up owning a car in favour of long-term rental and on-demand or subscription services

Research carried out by Avis Budget Group for its ‘The Road Ahead: The Future of Mobility Report’ found that almost half (44%) of UK drivers claim that they are prepared to give up owning a car in favour of long-term rental and on-demand or subscription services.

These findings echo the firm’s global research which saw more than half (54%) of those surveyed say they are open to alternative mobility solutions.

The research also showed that whilst consumers are expectant of connected, integrated and on-demand services, they still want convenience at a reasonable price.

Keith Rankin, president, international, Avis Budget Group, said: “It’s imperative that different mobility players work together to ensure the future needs of consumers are met. Our partnerships demonstrate well how the sector can work together to provide the on-demand and connected services that customers want. These can range from a technology giant delivering 5G, or local governments working with the private sector for improved, urban EV access for residents.”

To access the Avis Budget report, click here.