Vehicle remarketing platform Motom has signed up as an associate member of the National Franchise Dealers Association (NFDA).

The Motom digital platform promises to reimagine how motor vehicles are wholesaled and speed up the whole process

Launched earlier this year, the digital platform promises to reimagine how motor vehicles are wholesaled and speed up the whole process, while maximising margins. It’s described by the company as the “very best in online B2B remarketing technology that simplifies the trading experience and reduces the total cost of defleet”.

The NFDA represents franchised car and commercial vehicle retailers, and as an associate member, Motom will aid the association’s work supporting members with issues that impact automotive retail businesses on a day-to-day basis.

Julian Humphreys, CEO of Motom, said: “We are delighted to have aligned with the NFDA. The work they do, including policy and legislation changes, and industry issues in key areas such as used cars is critical, particularly in these times of challenge. We believe our technology, together with big data, can help and deliver enhanced profitability in used car wholesaling and further protect the space from the many disruptors targeting the sector.”

The association’s Symon Cook, head of operations & member services, commented: “The NFDA continue to look for ways to support its members through meaningful partnerships with product and service providers. With the fast-paced world of technology it is ever more important that we engage with class-leading partners that can evolve with the ever-changing demands placed on our members. Motom offers a robust, functional and feature-rich platform to showcase to our members.”